--- title: Great! A Business Imperative. Now what do I do? description: Great! A Business Imperative. Now what do I do? Leading Women offers solutions to close the leadership gender gap. image: https://www.leadingnow.biz/hubfs/Blog_Images/Leading_Women_Studio_Image.jpg --- [![LN-Logo-2021](https://www.leadingnow.biz/hs-fs/hubfs/ADMIN%20-%20All%20Brands/LN/LN-Logo-2021.png?width=147&height=80&name=LN-Logo-2021.png "LN-Logo-2021")](https://www.leadingnow.biz/) # Great! A Business Imperative. Now what do I do? 2 min read | [Kelly Primus](https://www.leadingnow.biz/blog/author/kelly-primus) - Share: - [Facebook ](http://www.facebook.com/share.php?u=https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=) - [LinkedIn ](https://www.linkedin.com/shareArticle?url=https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=&title=Great%21+A+Business+Imperative.+Now+what+do+I+do%3F) - [Twitter ](https://twitter.com/intent/tweet?original_referer=https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=&url=https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=&source=tweetbutton&text=Great%21+A+Business+Imperative.+Now+what+do+I+do%3F) - [Email ](mailto:?subject=Check%20out%20https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=%20&body=Check%20out%20https://www.leadingnow.biz/blog/business-imperative-now-what?utm_medium=social&utm_source=) In a recent [blog](https://www.leadingnow.biz/blog/gender-diversity-a-business-imperative), I mentioned a story about a group of 72 companies who have committed to making [gender diversity a business imperative](http://www.leadingwomen.biz/blog/gender-diversity-a-business-imperative), with accountability for it within the senior executive team. This story has caused quite a bit of commotion in social media and we’ve seen a lot of questions popping up in LinkedIn: “How are they planning on preparing the women for leadership?” “What will they do differently?” “How will they identify what needs to be done (so I can emulate it)? [![Leading Women Appearing on the set of Worldwide Business with kathy ireland®](https://www.leadingnow.biz/hs-fs/hubfs/Blog_Images/Leading_Women_Studio_Image.jpg?width=320&name=Leading_Women_Studio_Image.jpg "Leading Women Appearing on the set of Worldwide Business with kathy ireland®")](http://www.leadingwomen.biz/#KathyIreland)For those of you within those 72 companies (and anyone else who’s interested) who are responsible for Diversity & inclusion, Learning & Development, Talent Management and Leadership Development Programs and are now tapped to solve this Business Imperative – Leading Women can help!     During an [interview on Worldwide Business with kathy ireland*®*](http://www.leadingwomen.biz/#KathyIreland), Leading Women’s CEO, Susan Colantuono talked about how we’ve developed research-based programs for women’s leadership development at all levels. Our clients have recognized by starting the leadership development process of their high potential women utilizing our programs focused on [The Missing 33%®](https://www.leadingnow.biz/missing_33_2014_research_-1) (Business, Strategic & Financial Acumen), they have taken the first step towards fulfilling the goals of their Business Imperative. If you would like to learn more about how Leading Women’s programs can help you reach your goals, [contact us](http://www.leadingwomen.biz/contact-us).   Lead ON! Kelly Kelly Lockwood Primus SVP, Strategic Client Solutions PS - Did you miss Susan on*Worldwide Business with kathy ireland®?  *They are rebroadcasting in a number of markets on Sunday, 14 August, 2016 - [click here to learn more](http://www.bloomberg.com/live/schedule-shows).  photo credit: *Leading Women Appearing on the set of Worldwide Business with kathy ireland®* [Gender Dynamics](https://www.leadingnow.biz/blog/topic/gender-dynamics) [Leadership](https://www.leadingnow.biz/blog/topic/leadership) [Breakthrough Leadership](https://www.leadingnow.biz/blog/topic/breakthrough-leadership) [Women's Leadership Development](https://www.leadingnow.biz/blog/topic/womens-leadership-development) [Business Imperative](https://www.leadingnow.biz/blog/topic/business-imperative) [Making the Business Case](https://www.leadingnow.biz/blog/topic/making-the-business-case) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe #### Interested in seeing the latest insights on Diversity, Equity & Inclusion?   Stay up to date by subscribing to our blog. [Subscribe](http://leadingwomen.us10.list-manage.com/subscribe?u=7e3e1db45054d8de3a2c5ae49&id=bd74d50aef&submissionGuid=ded46f3f-9886-42d6-b256-424d635d3098) ### Latest Posts ### Posts by Category - [#ConferenceInABox (8)](https://www.leadingnow.biz/blog/topic/conferenceinabox) - [Accountability (2)](https://www.leadingnow.biz/blog/topic/accountability) - [Allies (4)](https://www.leadingnow.biz/blog/topic/allies) - [Assessments (4)](https://www.leadingnow.biz/blog/topic/assessments) - [Belonging (2)](https://www.leadingnow.biz/blog/topic/belonging) - [Breakthrough Leadership (10)](https://www.leadingnow.biz/blog/topic/breakthrough-leadership) - [Business Imperative (6)](https://www.leadingnow.biz/blog/topic/business-imperative) - [Career (38)](https://www.leadingnow.biz/blog/topic/career) - [CEO Advice (7)](https://www.leadingnow.biz/blog/topic/ceo-advice) - [Change (9)](https://www.leadingnow.biz/blog/topic/change) - [Closing the Gender Gap (52)](https://www.leadingnow.biz/blog/topic/closing-the-gender-gap) - [Cultural Dynamics (8)](https://www.leadingnow.biz/blog/topic/cultural-dynamics) - [DE&I (4)](https://www.leadingnow.biz/blog/topic/dei) - [Diversity & Inclusion (26)](https://www.leadingnow.biz/blog/topic/diversity-inclusion) - [Gender Bias (8)](https://www.leadingnow.biz/blog/topic/gender-bias) - [Gender Diversity (5)](https://www.leadingnow.biz/blog/topic/gender-diversity) - [Gender Dynamics (48)](https://www.leadingnow.biz/blog/topic/gender-dynamics) - [In Case You Missed It (8)](https://www.leadingnow.biz/blog/topic/in-case-you-missed-it) - [IWD (8)](https://www.leadingnow.biz/blog/topic/iwd) - [IWiN (7)](https://www.leadingnow.biz/blog/topic/iwin) - [lbgtq+ (4)](https://www.leadingnow.biz/blog/topic/lbgtq) - [Leadership (53)](https://www.leadingnow.biz/blog/topic/leadership) - [Leading NOW (64)](https://www.leadingnow.biz/blog/topic/leading-now) - [Making the Business Case (8)](https://www.leadingnow.biz/blog/topic/making-the-business-case) - [Managers Mindsets (31)](https://www.leadingnow.biz/blog/topic/managers-mindsets) - [Media Release (30)](https://www.leadingnow.biz/blog/topic/media-release) - [Mentoring (12)](https://www.leadingnow.biz/blog/topic/mentoring) - [Millennials (6)](https://www.leadingnow.biz/blog/topic/millennials) - [Motherhood Penalty (3)](https://www.leadingnow.biz/blog/topic/motherhood-penalty) - [Networking (3)](https://www.leadingnow.biz/blog/topic/networking) - [Psychological Safety (3)](https://www.leadingnow.biz/blog/topic/psychological-safety) - [Reverse Mentoring (2)](https://www.leadingnow.biz/blog/topic/reverse-mentoring) - [STEM (1)](https://www.leadingnow.biz/blog/topic/stem) - [Strategic Relationships (4)](https://www.leadingnow.biz/blog/topic/strategic-relationships) - [Talent Development (54)](https://www.leadingnow.biz/blog/topic/talent-development) - [TED (4)](https://www.leadingnow.biz/blog/topic/ted) - [The Missing 33%® (33)](https://www.leadingnow.biz/blog/topic/the-missing-33) - [Tools/Resources (12)](https://www.leadingnow.biz/blog/topic/toolsresources) - [Training (2)](https://www.leadingnow.biz/blog/topic/training) - [Unconscious Bias (5)](https://www.leadingnow.biz/blog/topic/unconscious-bias) - [Virtual Programs (5)](https://www.leadingnow.biz/blog/topic/virtual-programs) - [Women of Color (9)](https://www.leadingnow.biz/blog/topic/women-of-color) - [Women's Leadership Development (22)](https://www.leadingnow.biz/blog/topic/womens-leadership-development) - [Work From Home (1)](https://www.leadingnow.biz/blog/topic/work-from-home) [See all](https://www.leadingnow.biz/blog/business-imperative-now-what#) ### Posts by Author - [Alison Lazenby (2)](https://www.leadingnow.biz/blog/author/alison-lazenby) - [Diane Coffey Chaput (52)](https://www.leadingnow.biz/blog/author/diane-coffey-chaput) - [Erin Defoyd (7)](https://www.leadingnow.biz/blog/author/erin-defoyd) - [Gretchen Sussman (3)](https://www.leadingnow.biz/blog/author/gretchen-sussman) - [Guest Blogger (4)](https://www.leadingnow.biz/blog/author/guest-blogger) - [Kelly Primus (34)](https://www.leadingnow.biz/blog/author/kelly-primus) - [Michelle Redfern (5)](https://www.leadingnow.biz/blog/author/michelle-redfern) - [Samantha Furbush Taraskiewicz (46)](https://www.leadingnow.biz/blog/author/samantha-furbush-taraskiewicz) - [Susan Colantuono (74)](https://www.leadingnow.biz/blog/author/susan-colantuono) - [Tim Kemp (2)](https://www.leadingnow.biz/blog/author/tim-kemp) - [Vanessa Phipps (1)](https://www.leadingnow.biz/blog/author/vanessa-phipps) [See all](https://www.leadingnow.biz/blog/business-imperative-now-what#) ### Follow Us - [LinkedIn ](https://www.linkedin.com/company/leading-now-llc) - [Facebook ](https://www.facebook.com/LeadingNOWLLC) - [Twitter ](https://twitter.com/LeadingNOWLLC) - [Instagram ](https://www.instagram.com/LeadingNOWLLC/) ![WOSB Certification Logo](https://www.leadingnow.biz/hubfs/WOSB%20Certification%20Logo.png "WOSB Certification Logo") [![LW_WebFooter](https://www.leadingnow.biz/hs-fs/hubfs/ADMIN%20-%20All%20Brands/LW_WebFooter.png?width=150&name=LW_WebFooter.png)](https://www.leadingnow.biz/leading-women)  [![GDI_WebFooter](https://www.leadingnow.biz/hs-fs/hubfs/ADMIN%20-%20All%20Brands/GDI_WebFooter.png?width=150&name=GDI_WebFooter.png)](https://www.leadingnow.biz/gender-dynamics-institute)  [![CDI_WebFooter](https://www.leadingnow.biz/hs-fs/hubfs/ADMIN%20-%20All%20Brands/CDI_WebFooter.png?width=175&name=CDI_WebFooter.png)](https://www.leadingnow.biz/center-for-diversity-and-inclusion)  [![LeadFor-FINAL_RGB_2022Jul](https://www.leadingnow.biz/hs-fs/hubfs/ADMIN%20-%20All%20Brands/LF/LeadFor-FINAL_RGB_2022Jul.png?width=120&name=LeadFor-FINAL_RGB_2022Jul.png)](https://www.leadingnow.biz/leading-foward)   ©2013-2025 Leading NOW, LLC. | All Rights Reserved | [Privacy Policy](https://www.leadingnow.biz/privacy-policy)       ![hrtech](https://www.leadingnow.biz/hs-fs/hubfs/hrtech.png?width=130&height=124&name=hrtech.png "hrtech")