International Women's Day 2018 - #PressforProgress

2 min read | Samantha Furbush Taraskiewicz


2018's International Women's Day campaign theme is #PressforProgress.

"Individually, we're one drop but together we're an ocean. Commit to a "gender parity mindset" via progressive action. Let's all collaborate to accelerate gender parity, so our collective action powers equality worldwide."

I will #PressforProgress and... maintain a gender parity mindset

  • question any lack of women's participation
  • identify alternatives that are more inclusive
  • nominate women for opportunities
  • always include and support women
  • think "50/50" as the goal

I will #PressforProgress and... challenge stereotypes and bias

  • question assumptions about women
  • challenge statements that limit women
  • always use inclusive language
  • work to remove barriers to women's progress
  • buy from retailers who position women in positive ways

 I will #PressforProgress and... forge positive visibility of women

  • identify ways to make women more visible
  • extend opportunities to women first
  • assume women want opportunities until declined
  • select women as spokespeople and leaders
  • support visible women

I will #PressforProgress and... influence others' beliefs / actions

  • supportively call-out inappropriate behaviour
  • campaign for equality in meaningful ways
  • lead by example via inclusive actions
  • be a role model for equality
  • actively contribute to changing the status quo

I will #PressforProgress and... celebrate women's achievements

  • believe achievement comes in many forms
  • value women's individual and collective success
  • ensure credit is given for women's contributions
  • celebrate women role models and their journeys
  • support awards showcasing women's success