Leading NOW Expands Leadership Team - Julia Lazzara Joins Organization as President

3 min read | Diane Coffey Chaput


BOSTON - Oct. 13, 2021 - 

Leading NOW, the leadership expert and global advisor to organizations seeking to change mindsets, behaviors, and cultures to be inclusive for all, announces that Julia Lazzara has joined the organization as President. In her new role, Julia will oversee the growth of Leading NOW's portfolio of brands and the expansion of the organization's impact globally.
Julia Lazzara Headshot 2"I am energized to welcome Julia at this inflection point for the organization. As we strive to meet the growing demands of our global clients and their DEI goals, it was important for us to expand our leadership team," said Kelly Lockwood Primus, CEO of Leading NOW. "Julia's passion for building mutually-beneficial and lasting partnerships with clients, coupled with her strategic and business development expertise, make her the perfect leader to spearhead our growth while heightening our commitment to provide best-in-class resources and solutions to organizations large and small."

Lazzara's distinguished career in the consumer products industry spans 20+ years in sales leadership across diverse channels, leading B2B sales teams with proven results for General Mills, ConAgra Foods, and Lamb Weston. For over two decades, she has consistently built high-performance sales teams and served an expansive customer base. Her strategic customer portfolio has included the Albertsons Companies, Ahold, Target, Kroger, Whole Foods, AWG, HEB, and Amazon. Recently, she led the rapidly-growing wine segment for Berlin Packaging, the leading full-service supplier of rigid packaging to the consumer products industry.

"I could not be more honored to join an organization that shares both my passion for fostering diverse and inclusive work environments and another of my main objectives––to help clients unlock the full potential of their organizations through inspired goal setting, hard work, and high support," said Julia Lazzara. "I'm looking forward to growing the Leading NOW brand, and to leveraging its groundbreaking research to help clients achieve successful business outcomes driven by diverse perspectives and talents."

To learn more about Julia Lazzara and the Leading NOW team, please visit https://www.leadingnow.biz/the-team .



Leading NOW is defining the future of inclusive leadership development for the 21st Century. As the epicenter of new knowledge and the pinnacle of transformative solutions, Leading NOW is the global advisor to organizations--changing mindsets, behaviors, and cultures to be inclusive for all. Leading NOW's research nucleus, The Gender Dynamics Institute and the Center for Diversity & Inclusion bring together the world's greatest minds in DE&I, to share insights, observations, and discoveries to provide guidance to existing Leading Women & Leading Forward solutions, and to recommend the creation of new experiential solutions to help clients reach their inclusive talent & culture goals. For more information, visit www.LeadingNOW.biz. #FutureForward

Leading NOW is a certified women-owned business.



Diane Chaput
VP Communications & Engagement
Leading NOW
+1 508-341-7352


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