The first time I heard the term elevator speech was in the middle of the dot-com bubble. I had been hired to design a three-day new employee orientation program for webMethods and the CEO was laying out the specifications. Among them he said this, "Everyone at webMethods must understand that they're salespeople. They must know our elevator speech and be able to pre-qualify potential customers anywhere they meet someone -- on the plane, at a cocktail party, at a conference."
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